Two teams that solved it the same way
First, David built All In Business Law and allincorporated.ca around a handful of deceptively simple ideas:
- Incorporating and maintaining an Alberta business should be straightforward, transparent, and affordable.
- You shouldn't have to dress up to visit a fancy downtown office — one you are ultimately paying for through exorbitant hourly rates.
- Wanting a modern delivery model for legal services shouldn’t push you toward non-lawyer providers, where you can never be sure of the completeness or quality of what you're getting, and where the pricing is too often its own form of deception.
- There are no good reasons innovative legal services can't come from a licensed lawyer: fixed pricing, online resources, lawyer-assisted options, plain language instead of legalese, and self-service options that work when you are ready… at 10 p.m. on a Tuesday, not just during office hours.
We built CorpDiem on precisely the same ideas as David built All In Business Law and allincorporated.ca. When I first looked closely at what David had created, I didn't see a competitor. I saw someone who had independently arrived at the same answer: let clients engage with legal services the way they engage with every other modern professional service in their lives — on their terms, on their schedule.
So when our teams found each other, the conversation wasn't about whether our approaches were compatible. It was about how much more we could do together. We didn't need to merge philosophies — they were already the same.
And that shared philosophy traces back to a question I've asked myself for most of my career as a corporate and tax lawyer: why does the legal industry measure its value in hours, when clients measure it in outcomes?
The problem with the meter
The billable hour is a strange economic arrangement when you stop to look at it. It rewards the firm when work takes longer. It penalizes efficiency. It makes clients hesitate before calling their own lawyer — the one professional relationship where hesitation can be most expensive. And it turns every invoice into a small surprise.
Most business owners don't need more hours of legal work. They need the right legal work, at a price they knew in advance, delivered without friction. Incorporating a business, keeping a minute book current, planning around tax — none of this should require decoding a lawyer's calendar, waiting weeks for a call back, or bracing yourself when the bill arrives. That's a design problem, and design problems have solutions.
What "more than the billable hour" looks like in practice
Legal innovation gets thrown around a lot, usually to describe a firm that added a chatbot to its website. To me, it means something more fundamental: rebuilding legal services around how clients work, rather than how law firms have always billed. Here is the model both platforms run on, and will keep running on:
Technology carries the routine, so lawyers can carry the judgment. Incorporations, annual returns, resolutions, minute-book maintenance — the structured and rules-based parts of corporate law are exactly what software handles well. Automating them isn't cutting corners; it's cutting waste. Every dollar you don't spend on a lawyer retyping a resolution is a dollar available for the questions that genuinely need the experience of a senior lawyer.
If it does not exist, build it. That’s why we built the Ingenio App (ingenio.ca) to better serve our clients.Pricing is a promise, not an estimate. Flat fees and annual maintenance plans mean the number on the engagement is the number on the invoice. You can budget for legal services the way you budget for accounting or insurance.
Giving more than we invoice. Plain-language guides, deadline reminders that reach you before the deadline, and answers to quick questions without a meter running. A good legal relationship should feel like having counsel in your corner year-round.
What stays the same, and what gets better
For All In clients, the honest answer is: everything you signed up for continues exactly as before. Same platform, same services, same pricing, same plain-language approach. David built a client community defined by trust and practicality, and our first job is to honour that.
What changes is the depth of the bench behind you. The combined team now covers the full arc of a business’s legal life — incorporation, annual maintenance, shareholder agreements, reorganizations, tax planning, estate freezes, and the eventual sale or succession — all delivered in the same digital-first, fixed-fee format you already know. I am the tax guy, so you might hear more about tax!
An open door
I'll be writing here regularly about the legal questions Alberta business owners actually ask us, and about how we're using technology to serve you better. But blogs are a one-way street, and law shouldn't be. If you have a question — about the transition, about your corporation, or about anything we can help with — reach us at legalteam@allinlawfirm.ca or legalteam@corpdiem.com, or 587-855-8802.
David spent years proving that a law practice can be built around its clients rather than its timesheets. To David: thank you for what you built. To his clients: welcome. We intend to keep proving it and to earn your trust, one file at a time.